© 2012 Burstly. All Rights Reserved.
This privacy statement ("Privacy Policy") explains how information is collected and utilized by Burstly, Inc. ("Burstly" or "we", "us", "our") its subsidiaries and affiliated companies. This Privacy Policy applies to the Burstly website at www.Burstly.com, (the "Site") and Burstly other online services. If you have any concerns about privacy on the Site, please send an email to privacy@Burstly.com and we will try to address it.
What Personal Information Do We Collect?
When we use the term personal information in this policy, we are referring to information that specifically identifies an individual (such as an individual's name, address, telephone number or e-mail address), and information about that individual or such individuals activities or preferences when such information is directly linked to personal information. Personal information does not include aggregate information, which is data we collect about the characteristics and activities of users of the Site and Burstly other online services, from which any personal information has been removed. This privacy policy in no way limits or restricts our collection of aggregate information or of non-personal information.
We collect the following types of information from its Site:
A) Information That You Provide to Us.
We receive and store personal information you choose to enter on our Site, or provide us in any other way, such as by telephone or by electronic mail. For example, when you register for our services, we collect personal information about you. This information may include your name, address, e-mail address, telephone number, and credit card number. We may combine the information that you submit on our Site with information about you that we receive from other online and offline sources in order to provide you with a better experience and to improve the overall quality of our services.
B) Information That We Automatically Collect.
We utilize cookies to automatically collect information about visitors to our Site. Cookies are alphanumeric identifiers that reside within your browser to enable our computer systems to recognize your browser and to tell our systems how and when pages within our Site are visited and by how many people. The cookies from our Site do not collect personal information; however, we may combine information collected through certain cookies we issue on our Site with other personal information that you provide to us on the Site.
We may collect information using Web beacons. Web beacons are electronic images used on our Sites or in our emails. We use web beacons to deliver cookies, count visits, understand usage and activity on the Site and to tell if an email has been opened and acted upon.
We automatically receive and store certain other types of information whenever you interact with us. For example, our servers track the type of Web browser you are using, where you travel within the Site, and the page to which you link from the Site. This type of collective data enables us to figure out how often customers use parts of the Site, so we can make the Site appealing to as many customers as possible.
We also may collect information in connection with our Mobile Services provided to publishers and advertisers as described below in the Burstly Mobile Services section of this Privacy Policy.
How Do We Use the Personal Information That We Collect?
We use the information we collect to provide our services and to better understand what products and services are of interest to our users. For example, we may utilize your information to:
• Operate and improve our Site and services;
• Respond to your comments and questions and provide customer service;
• Provide and deliver products and services and send you related information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages;
• Protect the rights or property of Burstly or our users; and
• Communicate with you about promotions, upcoming events, and other news about products and services offered by Burstly and our partners.
We may store and process personal information in the United States and in other countries.
Do We Share the Personal Information That We Collect?
We do not share your personal information except as approved by you or as described below:
• With your consent, for example, when you agree to our sharing your information with other third parties for their own marketing purposes subject to their separate privacy policies;
• Agents and Service Providers: We may engage other companies and individuals to perform services on our behalf. Examples of these services include processing credit card payments, sending postal mail and e-mail to you, and analyzing data. While these agents and service providers may have access to your personal information in connection with the performance of services for Burstly, they may not use such information for any purpose other than providing such services to Burstly.
• Protection of Burstly and Others: We release account and other personal information when we believe that release is appropriate to comply with the law; enforce or apply our Terms of Service; or protect the rights, property, or safety of Burstly, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
• Corporate Transfers and Financings: We may share your personal information in connection with any merger, sale of Burstly assets, or a financing or acquisition of all or a portion of our business to another company.
• Aggregate Information: We may share aggregate information about you and/or your customers with advertisers, publishers, business partners, sponsors, and other third parties.
How Secure Is the Personal Information That You Provide to Us?
We take reasonable measures to protect your personal information in an effort to prevent loss, misuse and unauthorized access, disclosure, alteration and destruction. We cannot, however, ensure or warrant the security of any information that we receive.
What Information Can You Access and Change?
You can access or correct certain information about you collected on this Site in the Account section of the Site. You may opt out of receiving promotional emails from Burstly by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as emails about your accounts or our ongoing business relations. You may also send requests about your contact preferences and other changes to your information by emailing privacy@Burstly.com.
Burstly Mobile Services
Burstly provides mobile advertising services ("Mobile Services") to advertisers and publishers. If you are a publisher using the Mobile Services, we may access, index, and cache requests made from your mobile sites, applications and device platforms to our system, including by automated means. In the course of providing these Mobile Services, we collect aggregate data from publishers' sites and uses such data for a number of purposes, including, but not limited to, providing publishers, advertisers and others with aggregate information about traffic and site usage in our advertising network.
We also collect certain information about visitors to publishers' sites that connect to the Mobile Services. We will automatically collect and receive information about those visitors such as, but not limited to, browser identifiers, session information, browser cookies, device type, carrier provider, IP addresses, unique device ID, carrier user ID, geo-location information, sites visited and clicks on advertisements we display. We may track that information over time and over multiple publishers' sites and use non-personally identifiable information collected from such visitors to provide reports to advertisers and others and to help us display advertisements that may be of interest to your visitors. In some cases, the mobile phone service providers for mobile devices may send visitors' phone numbers to Burstly. We use such information to perform analysis aimed at improving our services and technologies and we may also use this data to display advertising customized to visitors' interests and preferences. We do not use such information for telemarketing, to contact any individuals or to share with any third parties for their own use. In addition, we may collect personal information directly from customers on behalf of advertisers and periodically transfer such information to such advertisers.
Burstly Rewards
Burstly also delivers to users offers
from third party advertising partners that allow users to earn rewards within
participating mobile applications. By interacting with these offers some of those
advertising partners may be able to collect information such as, but not limited to
browser identifiers, session information, browser cookies, device type, carrier
provider, IP addresses, unique device ID, carrier user ID, geo-location information and
clicks on advertisements. If you are interested in how our partners use
information they have collected please <click here> for links to their individual
privacy policies.
Third Party Sites
The Site may contain links to other websites. We are not responsible for the privacy practices or the content of such websites, which may have data collection, storage, and use practices and policies that differ materially from this Privacy Policy.
Changes
We may change this Privacy Policy at any time, at our sole discretion. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make changes to the Privacy Policy, we will notify you by posting an announcement on the Site so you are always aware of what information we collect, how we use it, and under what circumstances if any, it is disclosed. If we make any changes to this Policy, we will change the "Last Updated" date above.