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About Burstly

Our Goal

Burstly is a mobile monetization platform that helps app developers maximize revenue while driving better user engagement.  Burstly empowers developers to take control of their monetization options by partnering robust management tools with extensive data insight. The resulting combination puts the developer in the driver's seat and offers ultimate control over all integrated partners (ad networks, exchanges, RTB's, etc).

Burstly helps developers achieve mobile monetization success through total transparency in reporting, relationships, and pricing structure. Additionally, Burstly's business model is 100% aligned with the developer - we only make money when the developer does.

The mobile landscape is changing quickly and Burstly is committed to delivering products that position our developers at the forefront of the fastest growing market.

Press

TechCrunch: Burstly Raises $5.5M For In-App Ad Management; Launches Mobile Offer Mediation
Burstly Named one of the hot LA Startups to watch
Infochachkie Interview with Ryan Rifkin, Burstly Co-Founder & VP of Operations
Burstly Adds SoftBank, Founder Collective
VentureBeat: Burstly lets developers manage their ads, even on the iPad
TechCrunch: AppAds gets a makeover, and $1.8 M
SoCalTech: Burstly Snags $1.8M For Mobile Ad Tools
TechCrunch: iPhone Developers Get An Open Ad Management Platform From AppAds
TUAW: App Ads Enters Public Beta

The Team

Burstly is a dynamic startup bringing together experience from mobile, online advertising and the media industry. In fact, our core team worked together in 2000-2001 at Traffic Marketplace (TMP). Evan Rifkin was the Founder/CEO. Ben Widhelm was the CTO. Ryan Rifkin managed trafficking and operations responsibilities. TMP was sold to Uproar (public company) and then shortly after Uproar was acquired by Vivendi/Universal.

  • Evan Rifkin

    Evan Rifkin

    CEO/Co-Founder
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    Evan Rifkin has over 10 years of online advertising and social media experience. Most recently, Evan was a co-founder of TagWorld/Flux, a distributed social network that powered content partners such as 50 Cent, The Pussycat Dolls, MTV, Comedy Central, etc. TagWorld/Flux was acquired by MTVN/Viacom in September 2008. Prior to TagWorld/Flux, Evan helped start and provide seed capital for Adconion, a leading international ad network according to comScore. Evan holds a BS in Business from the University of Southern California.

  • Ben Widhelm

    Ben Widhelm

    CTO
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    Ben Widhelm is a seasoned entrepreneur and technologist who leads the Burstly engineering organization, which includes product management, infrastructure design, software development, and network operations. Ben has led numerous engineering and product design teams across a wide range of applications – from operating systems at Sun to game development at Vivendi. Before joining Burstly, Ben cofounded ElephantDrive, a company that provides web-scale cloud storage solutions to consumers and enterprises. Ben holds a BS in Computer Science and Engineering from UCLA.

  • Ryan Rifkin

    Ryan Rifkin

    VP Operations/Co-Founder
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    Ryan Rifkin was a co-founder at TagWorld/Flux, which was sold to MTVN/Viacom. Ryan served as Senior Director of Strategic Partnerships and was responsible for operations and business development efforts. He led business and product integrations for clients, including MTVN, Universal Music Group, Columbia Records, and Wasserman Media Group. Ryan holds a BS in Political Science from the University of Southern California.


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